Seeing is Believing...but Feeling is Selling

The saying, “Seeing is Believing”.  I like it.  It is true for me.  But when I sell somebody’s home… I do not want the buyer to see the home.  I need the buyer to feel the home. 

I go through great lengths to stage a home’s lighting with the seller before going on the market so that when the buyer walks in the door… they can feel the home… emotionally.  That is what I want… emotional attachment from the moment they enter the home.  Softer lighting is better. Take those energy efficient curly bulb things out and put back the warm glow of incandescent energy suckers!! Create that warm French Bistro atmosphere. Hmmm… If only our homes were still lit by gas lamps!! That would be perfect!!

But how can we get the buyer to feel the home when they are looking online?

Bokeh – The blur or aesthetic quality of the blur in out-of-focus areas of an image. Photographers use this technique all the time to illicit something more of their photos and their subjects. To illicit… feeling. Bokeh can turn a normal completely focused portrait into one that the viewer just cannot take their eyes off. I started experimenting with Bokeh about a year or so ago. Not in terms of real estate photography but just to understand the mechanics.

I came across a great blog that got me started on my way to creating what I needed to be the perfect Bokeh for my home listings.  The name of the blog is The Photographer’s Dream House by Jackie Boldt.  The specific post on Bokeh discussed the four main aspects of achieving desired blur and I was off and running from there.

If you follow my listings or my blog you know I love photographing and featuring details within homes… especially!!!… door knobs!  I discovered that I can feature the knobs and create the feeling in the photograph as well by using Bokeh to blur the background of a master bedroom with a table lamp or blurring the soft light of a kitchen glass door.  

Below… the soft blurred light of the kitchen door in Frank Lloyd Wright’s Robert Parker House at 1019 Chicago Ave.

The photo effect helps the buyer feel the rich materials and bright light as well as view the detail in the original hardware.

I didn’t want to just take a photo of the architectural detail or feature I wanted it to be special.  When the buyer looks at one of my listings online I want the photos to make them say, “Honey!! Get the car! We need to go see this house!!!”… not just “Oh… that is a nice home.”